I’m so happy you’re here! Since 2006, I’ve had the absolute privilege to utilize my marketing skills for public education and school districts.
My mission is to provide professional training, the best information, and helpful resources to help you achieve your school district marketing goals.
My background spans product launches, marketing, and PR in the private and government sectors. I currently oversee the Go Public initiative, which is solely focused on the benefits of public education and promoting its member ISDs.
The School District Marketing Academy is your go-to for your promotion efforts. Here you'll access free resources, templates, and guides to achieve your goals. You also can build your professional communications skills through trainings, masterclasses, and webinars.
I know how essential good marketing is for driving enrollment, recruitment, and success. The Academy is loaded with marketing trainings, done-for-you guides and plans, and creative ideas.
If your role is within a public school district's communications department, you're in the right place!
Get ready to take your school district to the next level!
Access the Free Marketing Resource Library! Get valuable resources tailored for school district communications pros: templates, guides, checklists, ideas, and how-tos. All free!ACCESS MY FREE MARKETING LIBRARY
Unlock the exciting results of marketing with the School District Marketing Academy signature course! This on-demand system is specifically designed for communications professionals within a school district.
The self-paced videos, worksheets, and masterclasses will support and enhance your skills.
The Academy is for anyone who is promoting the great things happening in your district.
Take your school marketing to the next level - enroll today!SEE WHAT IT'S ABOUT
"In this digital age there is a lot of information on the web on marketing. Listening to your presentation helped with relating that information to what I do which is market and promote our school district. We are on the right track but there were a lot of tid bits of information that will help our efforts"
"Thinking about marketing, PR, and communications as siblings of a sort that have to work together to make the organization successful is going to be a shift, but a crucial one to make. One can never learn too much about how to communicate effectively and further one's goals."
"Lisa is an excellent resource for those hoping to hone and improve their marketing skills and techniques. She brings a wealth of knowledge to all aspects of marketing, from planning, to strategies and measuring the results, that can benefit everyone from those who are just beginning to seasoned veterans."
It's all in how you tap its power.
I've trained hundreds of school district professionals through workshops, webinars, and conferences. I direct the public education campaign, Go Public and provide consultative services.