6 Items to Review in Your Marketing Strategy

Feb 27, 2023


Developing a marketing strategy is an important step in meeting your goals, but it’s equally as important to review what is and isn’t working in your current strategy. I’ve listed 6 things for you to review to see where you’re excelling and where you can make some improvements. 


1. Write down the top 3 things that require the most of your time. Use as inspiration to delegate and refine.

We can’t do everything! Identifying the things that consume a lot of your time can be a great way to understand what you might be able to hand off to an intern, team member, or specialist. Freeing up this time in your day will allow you to focus your energy on things that will get you one step closer to hitting your marketing goals.


2. List 3 areas of promotion you want to tackle in 2023.

It always feels like there’s so much to do all the time! However, zeroing in on your priorities is critical to achieving your goals.

Some priorities could be:

  • Recruitment
  • Enrollment
  • PreK
  • Image and Perception
  • Community Engagement
  • Storytelling


3. Create a list of areas where you can use support and help from volunteers, ambassadors, or a subcommittee.

Public schools are the backbone of our community, so it can make sense to hand off some tasks to local volunteers. Put out a call to your area businesses for support. Do you have a marketing agency in your area? Ask them if they could provide pro-bono services. Form a marketing committee to help you really extend your efforts.


4. Make a list of community partners you’d like to connect with in 2023.

Create a spreadsheet and break it down into categories. For example: parent groups, local businesses, organizations, non-profits, vendors, etc. Then, you can begin filling in the partners that fit within those categories. 


5. List your top 3 challenges.

Sometimes listing your challenges can lead to thinking outside of the box later. It also might help you identify what you can hand off to volunteers, committees, or a third party. 


6. Grab a cup of coffee and list your successes in 2022. Treat yourself!

It can be easy to focus on all of the things we need to change, but it’s also necessary to take the time to recognize and celebrate success. Make that list, post it where you can see it, and use it as inspiration when times are challenging. 


By going through this exercise, you might have some lightbulb moments that will lead to amazing marketing ideas this year.


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